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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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ECONIS (ZBW)
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1
Antecedents and consequences of commitment in marketing research services: the client's perspective
Cater, Barbara
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 785-797
Persistent link: https://www.econbiz.de/10003893190
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2
Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Zerbini, Fabrizio
;
Golfetto, Francesca
;
Gibbert, Michael
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 784-798
Persistent link: https://www.econbiz.de/10003507266
Saved in:
3
Customer segments as moving targets : integrating customer value dynamism into segment instability logic
Blocker, Christopher P.
;
Flint, Daniel J.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 810-822
Persistent link: https://www.econbiz.de/10003507271
Saved in:
4
The field of radical innovation : making sense of organizational cultures and radical innovation
Green, William
;
Cluley, Robert
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1343-1350
Persistent link: https://www.econbiz.de/10010473316
Saved in:
5
Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B.
- In:
Industrial marketing management : the international …
15
(
1986
)
3
,
pp. 177-182
Persistent link: https://www.econbiz.de/10001027942
Saved in:
6
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
7
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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8
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
9
The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
Saved in:
10
What do we know about buyer-seller negotiations in marketing research? : a status quo analysis
Herbst, Uta
;
Voeth, Markus
;
Meister, Christoph
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 967-978
Persistent link: https://www.econbiz.de/10009354627
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