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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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A process-based model of network capability development by a start-up firm
McGrath, Helen; Medlin, Christopher J.; O'Toole, Thomas - In: Industrial marketing management : the international … 80 (2019), pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
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Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
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The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Genc, Ebru; Dayan, Mumin; Genc, Omer Faruk - In: Industrial marketing management : the international … 82 (2019), pp. 253-264
Persistent link: https://www.econbiz.de/10012128079
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Speeding up new product development through entrepreneurial orientation in SMEs : the moderating role of ambidexterity
Ferreras-Méndez, José Luis; Llopis, Oscar; Alegre … - In: Industrial marketing management : the international … 102 (2022), pp. 240-251
Persistent link: https://www.econbiz.de/10013259066