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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
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The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
Shahzad, Khuram; Ali, Tahir; Takala, Josu; Helo, Petri; … - In: Industrial marketing management : the international … 71 (2018), pp. 135-146
Persistent link: https://www.econbiz.de/10011871430
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Reconceptualizing integration quality dynamics for omnichannel marketing
Hossain, Tasnim M. Taufique; Akter, Shahriar; Uraiporn, … - In: Industrial marketing management : the international … 87 (2020), pp. 225-241
Persistent link: https://www.econbiz.de/10012285178
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo - In: Industrial marketing management : the international … 54 (2016), pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
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Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; … - In: Industrial marketing management : the international … 82 (2019), pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282