Narrow search
Showing 1 - 10 of 226
Cover Image
Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem; Misra, Shekhar; Koval, Mariia; … - In: Industrial marketing management : the international … 107 (2022), pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
Cover Image
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Cover Image
Tension in a value co-creation context : a network case study
Tóth, Zsófia; Peters, Linda D.; Pressey, Andrew; … - In: Industrial marketing management : the international … 70 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
Cover Image
Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
Cover Image
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Cover Image
The development of B2B social networking capabilities
Cartwright, Severina; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Cover Image
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh; Bowen, Melanie; Spivack, April J.; … - In: Industrial marketing management : the international … 115 (2023), pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Cover Image
Dark side of reciprocity norm : ethical compromise in business exchanges
Tangpong, Chanchai; Li, Jin; Hung, Kuo-Ting - In: Industrial marketing management : the international … 55 (2016), pp. 83-96
Persistent link: https://www.econbiz.de/10011503618
Cover Image
Reducing salesperson job stress and unethical intent : the influence of leader-member exchange relationship, socialization and ethical ambiguity
Schwepker, Charles H. <Jr.>; Good, Megan C. - In: Industrial marketing management : the international … 66 (2017), pp. 205-218
Persistent link: https://www.econbiz.de/10011776017
Cover Image
Lone wolf tendency and ethical behaviors in sales : examining the roles of perceived supervisor support and salesperson self-efficacy
Lussier, Bruno; Chaker, Nawar N.; Hartmann, Nathaniel N.; … - In: Industrial marketing management : the international … 104 (2022), pp. 304-316
Persistent link: https://www.econbiz.de/10013326927