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What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance? : a survey of multinational industrial companies subsidia...
Zhang, Junfeng; Hoenig, Scott; Di Benedetto, C. Anthony; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10003848016
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Traveling into unexplored territory : radical innovativeness and the role networking, customers, and technologically turbulent environments
Eggers, Fabian; Kraus, Sascha; Covin, Jeffrey G. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1385-1393
Persistent link: https://www.econbiz.de/10010473303
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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International R&D partnerships and intrafirm R&D-marketing-production integration of manufacturing firms in emerging economies
Eng, Teck Yong; Ozdemir, Sena - In: Industrial marketing management : the international … 43 (2014) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10010359379
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"Vertical cooperation" : the key account perspective
Lacoste, Sylvie - In: Industrial marketing management : the international … 41 (2012) 4, pp. 649-658
Persistent link: https://www.econbiz.de/10009583015
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Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? : an investigation using fsQCA
Jovanovic, Jelena; Morschett, Dirk - In: Industrial marketing management : the international … 104 (2022), pp. 38-50
Persistent link: https://www.econbiz.de/10013326850
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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Vaillant, … - In: Industrial marketing management : the international … 95 (2021), pp. 41-53
Persistent link: https://www.econbiz.de/10012588314