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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
49
Journal of marketing communications
24
Qualitative Market Research: An International Journal
24
European Journal of Marketing
18
Marketing Intelligence & Planning
17
Marketing intelligence & planning
17
Building corporate identity, image and reputation in the digital era
12
European journal of marketing : EJM
12
Qualitative market research : an international journal
11
International journal of hospitality management
7
Journal of advertising research
7
Journal of strategic marketing
7
Technological forecasting & social change : an international journal
7
The Bottom Line
7
EuroMed journal of business
6
Journal of world business : JWB
6
The marketing review
6
Working paper / Department of Commerce, College of Business, Massey University
6
British Journal of Management
5
Corporate Communications: An International Journal
5
Corporate reputation review : an international journal
5
International Journal of Contemporary Hospitality Management
5
International journal of advertising : the quarterly review of marketing communications
5
Corporate reputation review
4
EuroMed Journal of Business
4
International business review : the official journal of the European International Business Academy
4
International journal of contemporary hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of Business Research
4
Journal of business-to-business marketing
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
International studies of management and organization
3
Journal of Business Strategy
3
Journal of Product & Brand Management
3
Journal of business strategy
3
Sustainable branding : ethical, social, and environmental cases and perspectives
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
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Asia Pacific business review
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
4
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
5
Special issue on integrating marketing and operations for business sustainability
Gupta, Suraksha
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010359354
Saved in:
6
Business sustainability through successful integration of marketing and operations
Gupta, Suraksha
;
Rudd, John
;
Lee, Nick
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10010359392
Saved in:
7
Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha
;
Väätänen, Juha
;
Khaneja, Suyash
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
Saved in:
8
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
9
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
10
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T.C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
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