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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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Managing brand preferences of resellers
Gupta, Suraksha - In: Industrial marketing management : the international … 103 (2022), pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha; Balmer, John M. T.; Low, Brian - In: Industrial marketing management : the international … 51 (2015), pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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Special issue on integrating marketing and operations for business sustainability
Gupta, Suraksha (contributor) - 2014
Persistent link: https://www.econbiz.de/10010359354
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Business sustainability through successful integration of marketing and operations
Gupta, Suraksha; Rudd, John; Lee, Nick - In: Industrial marketing management : the international … 43 (2014) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10010359392
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Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha; Väätänen, Juha; Khaneja, Suyash - In: Industrial marketing management : the international … 55 (2016), pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
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Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
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Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T.C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008814590