Narrow search
Showing 1 - 10 of 66
Cover Image
Uncovering the dark side of AI-based decision-making : a case study in a B2B context
Papagiannidis, Emmanouil; Mikalef, Patrick; Conboy, Kieran - In: Industrial marketing management : the international … 115 (2023), pp. 253-265
Persistent link: https://www.econbiz.de/10014454905
Cover Image
Psychological contract breach's antecedents and outcomes in salespeople : the roles of psychological climate, job attitudes, and turnover intention
Hartmann, Nathaniel N.; Rutherford, Brian N. - In: Industrial marketing management : the international … 51 (2015), pp. 158-170
Persistent link: https://www.econbiz.de/10011422822
Cover Image
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Cover Image
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Cover Image
AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria; Krishen, Anjala S.; Kachen, Sheen; … - In: Industrial marketing management : the international … 103 (2022), pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Cover Image
Facilitating artificial intelligence powered supply chain analytics through alliance management during the pandemic crises in the B2B context
Dubey, Rameshwar; Bryde, David J.; Blome, Constantin; … - In: Industrial marketing management : the international … 96 (2021), pp. 135-146
Persistent link: https://www.econbiz.de/10013194593
Cover Image
How transitioning to Industry 4.0 promotes circular product lifetimes
Ertz, Myriam; Sun, Shouheng; Boily, E.; Kubiat, P.; … - In: Industrial marketing management : the international … 101 (2022), pp. 125-140
Persistent link: https://www.econbiz.de/10013197747
Cover Image
Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
Mikalef, Patrick; Conboy, Kieran; Krogstie, John - In: Industrial marketing management : the international … 98 (2021), pp. 80-92
Persistent link: https://www.econbiz.de/10013206355
Cover Image
Setting B2B digital marketing in artificial intelligence-based CRMs : a review and directions for future research
Saura, José Ramón; Ribeiro Soriano, Domingo; Palacios … - In: Industrial marketing management : the international … 98 (2021), pp. 161-178
Persistent link: https://www.econbiz.de/10013206361
Cover Image
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362