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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
249
Marketingmanagement
249
Business-to-business marketing
149
B-to-B-Marketing
148
Lieferantenmanagement
126
Supplier relationship management
126
Consumer behaviour
124
Konsumentenverhalten
124
Marketing
111
Beziehungsmarketing
102
Relationship marketing
102
Innovation
52
Firm performance
50
Unternehmenserfolg
49
Brand management
41
Markenführung
41
Salespeople
31
Verkaufspersonal
31
Selling
29
Verkauf
29
Brand image
28
Customer value
28
Kundenwert
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22
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20
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411
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Di Benedetto, C. Anthony
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Terho, Harri
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Sarin, Shikhar
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Keränen, Joona
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Kleinaltenkamp, Michael
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Mohan, Mayoor
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Möller, K. E. Kristian
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Parvinen, Petri
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Agnihotri, Raj
4
Akter, Shahriar
4
Casidy, Riza
4
Jaakkola, Elina
4
Kindström, Daniel
4
Malshe, Avinash
4
Morgan, Robert
4
O'Cass, Aron
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Ritter, Thomas
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Ulaga, Wolfgang
4
Yan, Ruiliang
4
Auh, Seigyoung
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Blankson, Charles
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Brown, Brian P.
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Bush, Alan J.
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Calantone, Roger J.
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Cao, Guangming
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Cartwright, Severina
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Cova, Bernard
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Haas, Alexander
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Hani, Umme
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Holmlund, Maria
3
Jacob, Frank
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Johnson, Jeff S.
3
Lie, Po-Chien
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Matthyssens, Paul
3
Moncrief, William C.
3
Mu, Jifeng
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Naudé, Peter
3
Nenonen, Suvi
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,347
Journal of retailing and consumer services
1,978
SpringerLink / Bücher
934
European Journal of Marketing
894
International journal of consumer studies
787
International journal of hospitality management
759
Psychology & marketing
689
NBER working paper series
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Working paper / National Bureau of Economic Research, Inc.
582
European journal of marketing : EJM
510
NBER Working Paper
490
Journal of Consumer Marketing
469
Journal of marketing management : MM
455
Management science : journal of the Institute for Operations Research and the Management Sciences
454
Asia Pacific journal of marketing and logistics
431
Marketing Intelligence & Planning
420
The journal of product & brand management
418
Journal of the Academy of Marketing Science
416
Journal of marketing
407
The journal of brand management : an international journal
401
Journal of marketing research : JMR
394
Journal of strategic marketing
393
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
391
Cogent business & management
380
Journal of marketing communications
379
Marketing intelligence & planning
378
Journal of business ethics : JOBE
372
Springer eBook Collection
367
Tourism management : research, policies, practice
361
Europäische Hochschulschriften / 5
360
International Journal of Bank Marketing
357
Journal of travel and tourism marketing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Marketing letters : a journal of research in marketing
335
Journal of international consumer marketing
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
323
Journal of retailing
321
Technological forecasting & social change : an international journal
316
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ECONIS (ZBW)
411
USB Cologne (EcoSocSci)
9
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420
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date (oldest first)
1
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of
marketing
strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
3
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
Saved in:
4
New product adoption and sales performance from the importer perspective
Li, Ci-Rong
;
Lin, Chen-Ju
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
Saved in:
5
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
6
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
7
Marketing
ecosystem : an outside-in view for sustainable advantage
Zhang, Jonathan Z.
;
Watson, George F., IV.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 287-304
Persistent link: https://www.econbiz.de/10012285367
Saved in:
8
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
9
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
10
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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