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To app or not to app : a business-to-business seller's decision
Swani, Kunal - In: Industrial marketing management : the international … 93 (2021), pp. 389-400
Persistent link: https://www.econbiz.de/10012501918
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Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal; Jeyaraj, Anand - In: Industrial marketing management : the international … 107 (2022), pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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From transactions to journeys and beyond : the evolution of B2B buying process modeling
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; … - In: Industrial marketing management : the international … 83 (2019), pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
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Servitization in global business-to-business distribution : the central activities of manufacturers
Hakanen, Taru; Helander, Nina; Valkokari, Katri - In: Industrial marketing management : the international … 63 (2017), pp. 167-178
Persistent link: https://www.econbiz.de/10011730156
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Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Gordini, Niccolò; Veglio, Valerio - In: Industrial marketing management : the international … 62 (2017), pp. 100-107
Persistent link: https://www.econbiz.de/10011707072
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Rapport building in authentic B2B sales interaction
Kaski, Timo; Niemi, Jarkko; Pullins, Ellen - In: Industrial marketing management : the international … 69 (2018), pp. 235-252
Persistent link: https://www.econbiz.de/10011822589
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Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061