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Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur; Rodríguez-Serrano, M. Ángeles; … - In: Industrial marketing management : the international … 89 (2020), pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
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Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo; Parvinen, Petri - In: Industrial marketing management : the international … 37 (2008) 8, pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
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Constructing and contesting markets through the market object
Finch, John H.; Geiger, Susi - In: Industrial marketing management : the international … 40 (2011) 6, pp. 899-906
Persistent link: https://www.econbiz.de/10009348547
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel; Yan, Ruiliang - In: Industrial marketing management : the international … 64 (2017), pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika; Ramos, Carla; Henneberg, Stephan - In: Industrial marketing management : the international … 42 (2013) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
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Structural social capital evolution and knowledge transfer : evidence from an Irish pharmaceutical network
Filieri, Raffaele; McNally, Regina C.; O'Dwyer, Michele; … - In: Industrial marketing management : the international … 43 (2014) 3, pp. 429-440
Persistent link: https://www.econbiz.de/10010371730
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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao; Leichter, Gordon; Wei, Yinghong - In: Industrial marketing management : the international … 41 (2012) 4, pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
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Advertising to businesses : does creativity matter?
Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952
Persistent link: https://www.econbiz.de/10003793438