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My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija; Bose, Indranil - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
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The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.; Barnes, Stuart J.; Zhao, Sesia J.; … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
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Mapping sentiments to themes of customer reactions on social media during a security hack : a justice theory perspective
Ivaturi, Koteswara; Bhagwatwar, Akshay - In: Information & management : the internat. journal of … 57 (2020) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10012300871
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Understanding brand fan page followers' discontinuance motivations : a mixed-method study
Tang, Zhenya; Chen, Leida; Gillenson, Mark L. - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10011990561
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Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.; Lee, Crystal T.; Tseng, Timmy H. - In: Information & management : the internat. journal of … 59 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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How attachment influences users' willingness to donate to content creators in social media : a socio-technical systems perspective
Wan, Jinlin; Lu, Yaobin; Wang, Bin; Zhao, Ling - In: Information & management : the internat. journal of … 54 (2017) 7, pp. 837-850
Persistent link: https://www.econbiz.de/10011743105