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Advertising
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Information economics and policy : IEP
International journal of industrial organization
35
Discussion paper / Centre for Economic Policy Research
30
European journal of operational research : EJOR
24
NBER working paper series
23
Lecture notes in economics and mathematical systems : LNEMS
22
NBER Working Paper
22
SpringerLink / Bücher
22
Working paper / National Bureau of Economic Research, Inc.
22
CESifo working papers
20
Europäische Hochschulschriften / 5
19
Contributions to economic analysis
16
Economics letters
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of econometrics
15
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
13
Journal of applied econometrics
13
American journal of agricultural economics
12
Journal of economics & management strategy : JEMS
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Economic modelling
11
Gabler Edition Wissenschaft
10
International journal of forecasting
10
The journal of industrial economics
10
Working paper
10
Advanced studies in theoretical and applied econometrics : ASTA
9
Discussion paper / Center for Economic Research, Tilburg University
9
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Reihe Ökonomie
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8
Journal of business research : JBR
8
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Southern economic journal
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
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1
Advertising
pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
Information economics and policy : IEP
25
(
2013
)
4
,
pp. 257-271
Persistent link: https://www.econbiz.de/10010338328
Saved in:
2
Misleading
advertising
and minimum quality standards
Hattori, Keisuke
;
Higashida, Keisaku
- In:
Information economics and policy : IEP
28
(
2014
),
pp. 1-14
Persistent link: https://www.econbiz.de/10010492614
Saved in:
3
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
4
Advertising
and the screening role of mass media
Kremhelmer, Susanne
;
Zenger, Hans
- In:
Information economics and policy : IEP
20
(
2008
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10003721504
Saved in:
5
Informative
advertising
by heterogeneous firms
Dinlersoz, Emin Murat
;
Yorukoglu, Mehmet
- In:
Information economics and policy : IEP
20
(
2008
)
2
,
pp. 168-191
Persistent link: https://www.econbiz.de/10003721667
Saved in:
6
Effects of TV airtime regulation on
advertising
quality and welfare
Henriques, David
- In:
Information economics and policy : IEP
55
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012655980
Saved in:
7
Freemium competition among ad-sponsored platforms
Zennyo, Yusuke
- In:
Information economics and policy : IEP
50
(
2020
)
Persistent link: https://www.econbiz.de/10012502276
Saved in:
8
Media competition enhances new-product entry : on the market for fake observations
Brekke, Kjell Arne
;
Nilssen, Tore
- In:
Information economics and policy : IEP
31
(
2015
),
pp. 59-66
Persistent link: https://www.econbiz.de/10011574954
Saved in:
9
Competitive
advertising
on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
10
How effective are
advertising
bans? : on the demand for quality in two-sided media markets
Greiner, Tanja
;
Sahm, Marco
- In:
Information economics and policy : IEP
43
(
2018
),
pp. 48-60
Persistent link: https://www.econbiz.de/10012013113
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