//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information economics and policy : IEP"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internet Media Planning : An O...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
100
Theorie
31
Theory
31
Advertising
24
Werbung
24
Breitbandkommunikation
20
Broadband communications
20
Access regulation
18
Netzregulierung
18
Competition
16
Wettbewerb
16
Consumer behaviour
10
Konsumentenverhalten
10
Network economics
10
Netzwerkökonomik
10
Welt
10
World
10
E-commerce
9
Electronic Commerce
9
Regulation
9
Regulierung
9
USA
9
United States
9
Information technology
8
Informationstechnik
8
Internet marketing
8
Online-Marketing
8
Digital goods
7
Digitale Dienste
7
Digitale Güter
7
Market structure
7
Marktstruktur
7
Mobile communications
7
Mobilkommunikation
7
Music industry
7
Musikwirtschaft
7
Preismanagement
7
Pricing strategy
7
Web-based service
7
Copyright law
6
more ...
less ...
Online availability
All
Undetermined
53
Type of publication
All
Article
120
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
121
Aufsatz in Zeitschrift
121
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
121
Author
All
Waldfogel, Joel
3
Aguiar, Luis
2
Economides, Nicholas
2
Foros, Øystein
2
Gnangnon, Sèna Kimm
2
Hong, Sounman
2
Kolko, Jed
2
Peitz, Martin
2
Picci, Lucio
2
Pohjola, Matti T.
2
Prince, Jeff
2
Rosston, Gregory L.
2
Sabatino, Lorien
2
Sapi, Geza
2
Savage, Scott J.
2
Smith, Michael D.
2
Tåg, Joacim
2
Zentner, Alejandro
2
Amorim, Guilherme
1
Arora, Ashish
1
Baake, Pio
1
Bai, Yang
1
Baken, Nico
1
Bang, Se Hoon
1
Baquero Forero, Maria del Pilar
1
Baranes, Edmond
1
Baye, Michael R.
1
Bertschek, Irene
1
Besen, Stanley M.
1
Borck, Rainald
1
Bourreau, Marc
1
Bouwman, Harry
1
Brekke, Kjell Arne
1
Brun, Jean-François
1
Carroni, Elias
1
Caves, Kevin W.
1
Cerqueira, Sofia
1
Cerquera, Daniel
1
Chang, Yang-ming
1
Chen, Yongmin
1
more ...
less ...
Published in...
All
Information economics and policy : IEP
Journal of business research : JBR
547
SpringerLink / Bücher
342
Journal of advertising research
289
Industrial marketing management : the international journal for industrial and high-tech firms
273
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
222
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
207
International journal of advertising : the quarterly review of marketing communications
204
European journal of marketing : EJM
197
Journal of advertising : official publication of the American Academy of Advertising
187
Journal of advertising
176
Journal of marketing
176
Journal of retailing and consumer services
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
NBER working paper series
159
Journal of marketing management : MM
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
MPRA Paper
142
Journal of the Academy of Marketing Science
135
Working paper / National Bureau of Economic Research, Inc.
133
NBER Working Paper
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Gabler Edition Wissenschaft
117
The journal of business & industrial marketing
117
Economics Papers from University Paris Dauphine
115
Journal of promotion management : JPM
113
Marketing intelligence & planning
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
Journal of marketing research : JMR
107
International journal of internet marketing and advertising : IJIMA
105
CESifo working papers
103
Psychology & marketing
102
European journal of operational research : EJOR
99
Springer eBook Collection
99
Business horizons
95
Marketing : ZFP ; journal of research and management
95
Technological forecasting & social change : an international journal
92
more ...
less ...
Source
All
ECONIS (ZBW)
121
Showing
1
-
10
of
121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
disclosures : measuring labeling alternatives in
internet
search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
Saved in:
2
Internet
use, competition, and geographical rescoping in Yellow Pages
advertising
Chiou, Lesley
;
Kafali, E. Nilay
;
Rysman, Marc
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502287
Saved in:
3
The impact of broadband
internet
on public media : evidence from China
Shi, Ce Matthew
;
Li, Danhou
- In:
Information economics and policy : IEP
65
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014467385
Saved in:
4
Competitive
advertising
on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
5
How effective are
advertising
bans? : on the demand for quality in two-sided media markets
Greiner, Tanja
;
Sahm, Marco
- In:
Information economics and policy : IEP
43
(
2018
),
pp. 48-60
Persistent link: https://www.econbiz.de/10012013113
Saved in:
6
Forward
advertising
: a competitive analysis of new product preannouncement
Zhang, Jianqiang
;
Liang, Qi
;
Huang, Jian
- In:
Information economics and policy : IEP
37
(
2016
),
pp. 3-12
Persistent link: https://www.econbiz.de/10011615291
Saved in:
7
Media competition enhances new-product entry : on the market for fake observations
Brekke, Kjell Arne
;
Nilssen, Tore
- In:
Information economics and policy : IEP
31
(
2015
),
pp. 59-66
Persistent link: https://www.econbiz.de/10011574954
Saved in:
8
Making money by giving it for free : radiohead's pre-release strategy for In Rainbows
Bourreau, Marc
;
Doğan, Pınar
;
Hong, Sounman
- In:
Information economics and policy : IEP
32
(
2015
),
pp. 77-93
Persistent link: https://www.econbiz.de/10011575000
Saved in:
9
Misleading
advertising
and minimum quality standards
Hattori, Keisuke
;
Higashida, Keisaku
- In:
Information economics and policy : IEP
28
(
2014
),
pp. 1-14
Persistent link: https://www.econbiz.de/10010492614
Saved in:
10
Media diversity,
advertising
, and adaptation of news to readers' political preferences
Pires, Armando José Garcia
- In:
Information economics and policy : IEP
28
(
2014
),
pp. 28-38
Persistent link: https://www.econbiz.de/10010493300
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->