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E-commerce
92
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92
Internet marketing
87
Online-Marketing
87
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68
Online-Handel
68
Consumer behaviour
61
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Tan, Yong
10
Ghose, Anindya
8
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8
Chen, Jianqing
6
Mookerjee, Vijay S.
6
Qiu, Liangfei
6
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5
Whinston, Andrew B.
5
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4
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4
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4
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4
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3
Feng, Juan
3
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3
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Bockstedt, Jesse C.
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2
Cheng, Hsing Kenneth
2
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2
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Information systems research : ISR
Journal of business research : JBR
679
Journal of advertising research
473
SpringerLink / Bücher
465
Journal of retailing and consumer services
444
Online Information Review
342
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
298
Journal of marketing communications
292
International journal of advertising : the review of marketing communications
282
Electronic commerce research
271
International journal of internet marketing and advertising : IJIMA
259
Telecommunications policy : the international journal of digital economy, data sciences and new media
257
Management science : journal of the Institute for Operations Research and the Management Sciences
234
NBER working paper series
215
Journal of Consumer Marketing
209
European Journal of Marketing
205
Psychology & marketing
204
Springer eBook Collection
200
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
197
Technological forecasting & social change : an international journal
195
Journal of advertising
191
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
187
European journal of operational research : EJOR
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
185
Journal of promotion management : JPM
182
Journal of internet commerce
179
Industrial marketing management : the international journal for industrial and high-tech firms
173
International journal of business information systems : IJBIS
172
Working paper / National Bureau of Economic Research, Inc.
169
MPRA Paper
166
NBER Working Paper
165
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Strategic Direction
153
International journal of hospitality management
152
Journal of marketing
148
CESifo working papers
146
International journal of electronic marketing and retailing : IJEMR
146
Industrial Management & Data Systems
144
Information systems and e-business management : ISeB
140
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ECONIS (ZBW)
187
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187
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1
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
2
The effects of price rank on clicks and conversions in product list
advertising
on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
4
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
5
An empirical analysis of seller
advertising
strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
6
The welfare impact of targeted
advertising
technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
7
Trade-offs in online
advertising
:
advertising
effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
8
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
9
Competitive poaching in search
advertising
: two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
10
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
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