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Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
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The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
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Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei - In: Information systems research : ISR 34 (2023) 2, pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
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Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
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Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas - In: Information systems research : ISR 30 (2019) 3, pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
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A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.; Li, Beibei; Smith, Michael D. - In: Information systems research : ISR 31 (2020) 3, pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: Information systems research : ISR 35 (2024) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
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Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: Information systems research : ISR 35 (2024) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
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Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam; Sheng, Olivia R. Liu - In: Information systems research : ISR 26 (2015) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
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Timing of adaptive Web personalization and its effects on online consumer behavior
Ho, Shuk Ying; Bodoff, David; Tam, Kar Y. - In: Information systems research : ISR 22 (2011) 3, pp. 660-679
Persistent link: https://www.econbiz.de/10009383501