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Innovation in pricing : contemporary theories and best practices
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
49
SpringerLink / Bücher
35
International journal of hospitality management
34
The journal of business & industrial marketing
30
The service industries journal
28
Journal of marketing
26
Journal of the Academy of Marketing Science
25
The journal of services marketing
19
Journal of marketing management : MM
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Marketing theory
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Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of revenue and pricing management
16
Journal of service management
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Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
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Service business
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Technological forecasting & social change : an international journal
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The journal of product & brand management
13
Tourism management : research, policies, practice
13
IMF Working Papers
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Working Papers
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Creating and managing superior customer value
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Harvard business review : HBR
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Journal of marketing analytics : JMA
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
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Cogent business & management
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International journal of electronic customer relationship management : IJECRM
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Springer eBook Collection / Business and Economics
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Value : distilling the essence
Macdivitt, Harry
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 273-287)
.
2013
Persistent link: https://www.econbiz.de/10009628015
Saved in:
2
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
3
Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Snelgrove, Todd
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 228-240)
.
2013
Persistent link: https://www.econbiz.de/10009628019
Saved in:
4
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 54-71)
.
2018
Persistent link: https://www.econbiz.de/10011713244
Saved in:
5
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
6
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
7
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 190-203)
.
2018
Persistent link: https://www.econbiz.de/10011713284
Saved in:
8
Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Snelgrove, Todd C.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 248-260)
.
2018
Persistent link: https://www.econbiz.de/10011713311
Saved in:
9
Value : distilling the essence
Macdivitt, Harry
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 286-301)
.
2018
Persistent link: https://www.econbiz.de/10011713357
Saved in:
10
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
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