Narrow search
Showing 1 - 6 of 6
Cover Image
Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Cover Image
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Cover Image
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Cover Image
Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita; Shukla, Yupal; Malhotra, Gunjan; Arora, Vibha - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
Cover Image
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Cover Image
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558