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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Sung, Yongjun"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Consumer behaviour
20
Brand management
11
Markenführung
11
Brand image
8
Markenimage
8
Beziehungsmarketing
6
Brand
6
Luxury goods
6
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sung, Yongjun
Prentice, Catherine
19
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Paul, Justin
14
Jebarajakirthy, Charles
13
Thaichon, Park
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
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Mortimer, Gary
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Otterbring, Tobias
10
Rana, Nripendra P.
10
Borges, Adilson
9
Ladhari, Riadh
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Khan, Imran
8
Louis, Didier
8
Quach, Sara
8
Souiden, Nizar
8
Trinh, Giang
8
Baumann, Chris
7
Bogomolova, Svetlana
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Johnson, Lester W.
7
Lockshin, Lawrence S.
7
Mehrotra, Ankit
7
Ngo, Liem Viet
7
Northey, Gavin
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International business review : the official journal of the European International Business Academy
Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
34
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the review of marketing communications
5
Journal of promotion management : JPM
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Marketing and multicultural diversity
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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ECONIS (ZBW)
20
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and
brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
7
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
8
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
9
The influence of
brand
experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi
;
Zhang, Chun
;
Laroche, Michel
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
Saved in:
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