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~isPartOf:"International journal of Indian culture and business management"
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Consumer behaviour
91
Konsumentenverhalten
91
India
63
Indien
63
Brand management
17
Markenführung
17
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
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Customer satisfaction
10
Jugendliche
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Kundenzufriedenheit
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Youth
10
Innovation adoption
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Innovationsakzeptanz
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Online retailing
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Online-Handel
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Emerging economies
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consumer behaviour
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Indian culture
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Innovationsdiffusion
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Markentreue
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Marketingmanagement
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Personality psychology
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adoption
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96
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Dwivedi, Yogesh Kumar
7
Williams, Michael D.
5
Chawla, Deepak
4
Das, Gopal
3
Kapoor, Kawaljeet Kaur
3
Khare, Arpita
3
Sondhi, Neena
3
Srivastava, R. K.
3
Abhishek
2
Bandyopadhyay, Nirmalya
2
Chaudhary, Sartaj
2
Dey, Ajoy Kumar
2
Kumar, Bipul
2
Kumar, Uma
2
Kumar, Vinod
2
Mishra, Sita
2
Pandey, Shivendra Kumar
2
Prashar, Sanjeev
2
Sadarangani, Pradip H.
2
Shareef, Mahmud Akhter
2
Sinha, P. K.
2
Sreen, Naman
2
Tripathi, Vibhuti
2
Abidi, Naseem
1
Acharya, Manaswini
1
Agarwal, Pallavi
1
Aggarwal, Himanshu
1
Agrawal, Swati
1
Arora, Ashok Pratap
1
Arora, J. S.
1
Arun, B. K.
1
Bakshi, Madhupa
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Bandyopadhyay, Kakoli
1
Banerjee, Asok Kumar
1
Barnes, Nora Ganim
1
Basu, Rituparna
1
Bhatt, Prachi
1
Bhuptani, Roshni Subodhkumar
1
Biswas, A.
1
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1
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International journal of Indian culture and business management
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
96
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96
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1
Antecedents of
brand
consciousness in
youth
for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
2
The multiple mediating role of
brand
commitment and
brand
loyalty between
brand
identification and
brand
citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
3
The study of
brand
extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
4
Blinded or branded? : effect of
brand
cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
5
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
6
Youth
shoppers : study of psychographics, motives and shopping behaviour
Yadav, Suman
;
Siraj, Sadaf
- In:
International journal of Indian culture and business …
12
(
2016
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10011664465
Saved in:
7
Influence of socialisation agents on the matrialism of Indian teenagers
Chaudhary, Sartaj
;
Dey, Ajoy Kumar
- In:
International journal of Indian culture and business …
13
(
2016
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10011665035
Saved in:
8
Scale development and validation of gender-specific consumer decision-making styles : a case of Indian teenagers
Chaudhary, Sartaj
;
Dey, Ajoy Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 339-358
Persistent link: https://www.econbiz.de/10011933668
Saved in:
9
Need for uniqueness and consumption behaviour for luxury brands amongst Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
Saved in:
10
Socio-cultural impact of film celebrities on teenagers : an empirical study
Jain, Amit
;
Lata, Pushp
;
Goyal, Amita Raj
;
Khandelwal, Swati
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011630277
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