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~isPartOf:"International journal of Indian culture and business management"
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India
375
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375
Consumer behaviour
91
Konsumentenverhalten
91
Einzelhandel
22
Retail trade
22
Customer satisfaction
20
Kundenzufriedenheit
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Corporate Social Responsibility
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Corporate social responsibility
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Human Resource Management
19
Personalmanagement
19
Beziehungsmarketing
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Industrie
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KMU
18
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18
SME
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Brand management
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Markenführung
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Brand image
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Firm performance
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16
Emotion
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Bank
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Arbeitszufriedenheit
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Führungskräfte
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Job satisfaction
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Managers
12
Quality management
12
Qualitätsmanagement
12
Corporate Governance
11
Corporate culture
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Dwivedi, Yogesh Kumar
11
Williams, Michael D.
8
Gupta, Rajen K.
7
Agrawal, Rakesh Kumar
6
Mahapatra, Siba Sankar
6
Muniapan, Balakrishnan
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5
Chawla, Deepak
5
Devadasan, S. R.
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Kapoor, Kawaljeet Kaur
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Khare, Arpita
5
Mishra, Sita
5
Mohanty, R. P.
5
Sreekumar
5
Srivastava, R. K.
5
Bhattacharyya, Som Sekhar
4
Ghosh, Sajal
4
Goyal, D. P.
4
Pandey, Neeraj
4
Sharma, Tejinder
4
Singh, Shailendra
4
Sivakumar, N.
4
Sondhi, Neena
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Vadra, Ratna
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Abhishek
3
Awasthy, Richa
3
Bandyopadhyay, Nirmalya
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Beriha, G. S.
3
Chhabra, Bindu
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Das, Gopal
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Dass, Mohan
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Gupta, Bindu
3
Kanjilal, Kakali
3
Lather, Anu Singh
3
Misra, Sangeeta Dhawan
3
Mittal, Raj Kumar
3
Natarajan, Vivek S.
3
Panda, Abinash
3
Rastogi, Renu
3
Rishi, Bikramjit
3
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International journal of Indian culture and business management
Journal of business research : JBR
2,466
Journal of retailing and consumer services
2,001
The Indian economic journal
1,273
The Indian journal of economics
1,173
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,071
Economic & political weekly : a Sameeksha Trust publ.
1,053
NBER working paper series
962
Finance India : the quarterly journal of Indian Institute of Finance
940
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
887
Working Papers / eSocialSciences
869
International journal of hospitality management
841
SpringerLink / Bücher
829
Working paper / National Bureau of Economic Research, Inc.
812
The Asian economic review : journal of the Indian Institute of Economics
800
International journal of consumer studies
773
Economic developments in India : quarterly update : analysis, reports, policy documents
751
Psychology & marketing
747
NBER Working Paper
720
Indian journal of agricultural economics
681
Working paper
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
596
The journal of brand management : an international journal
577
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
549
MPRA Paper
532
Global business review
502
Economic affairs : quarterly journal of economics
501
European journal of marketing : EJM
500
European Journal of Marketing
494
The journal of product & brand management
481
Discussion paper series / IZA
453
Asia Pacific journal of marketing and logistics
449
Journal of marketing research : JMR
444
Journal of marketing management : MM
439
Management science : journal of the Institute for Operations Research and the Management Sciences
434
Tourism management : research, policies, practice
428
Industrial marketing management : the international journal for industrial and high-tech firms
416
Journal of marketing
410
Policy research working paper : WPS
409
Journal of Consumer Marketing
408
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ECONIS (ZBW)
407
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1
"My store my
brand
" - a critical review of online and offline private label brands in
India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
2
The study of
brand
extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
3
Antecedents of
brand
consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
4
Blinded or branded? : effect of
brand
cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
5
The multiple mediating role of
brand
commitment and
brand
loyalty between
brand
identification and
brand
citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
6
Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
Saved in:
7
Values and social identity of students and working-class consumers : antecedents to normative and informative
brand
influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Saved in:
8
Attitude on Indian consumers towards luxury
brand
purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
9
The effect of content credibility on consumer-based
brand
equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
10
Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in
India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
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