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Creativity and passion between global branding and country of origin roots

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An international perspective on luxury brand and country-of-origin effect

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A behavioural long-term based measure to monitor the health of a brand

Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322

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Establishing measures and drivers of consumer brand engagement behaviours

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The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518

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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality

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Constitutive marketing : towards understanding brand community formation

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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

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