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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"advertising"
~subject:"Öffentlichkeitsarbeit"
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
42
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of promotion management : JPM
25
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
20
Journal of advertising research
16
Journal of marketing
16
International journal of internet marketing and advertising : IJIMA
15
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
Journal of business research : JBR
12
CESifo working papers
11
Journal of marketing research
10
European journal of marketing : EJM
8
Health marketing quarterly
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Marketing science
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global marketing
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of media business studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of food products marketing
5
Journal of macromarketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing
5
Journal of retailing and consumer services
5
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ECONIS (ZBW)
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1
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
2
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
3
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
4
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth
;
Zotos, Yorgos C.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
Saved in:
5
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
6
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
7
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
8
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
9
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
10
Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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