Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Vurdering af international pri...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
18
Internationales Marketing
18
Advertising effects
11
Werbewirkung
11
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
USA
4
United States
4
Cultural identity
3
Forschung
3
Kulturelle Identität
3
Market research
3
Marktforschung
3
Research
3
Bibliometrics
2
Bibliometrie
2
Brand management
2
Comparison
2
Deutschland
2
Germany
2
Markenführung
2
National culture
2
Nationalkultur
2
Perception
2
Standardisierung
2
Standardization
2
Vergleich
2
Wahrnehmung
2
international advertising
2
international advertising research
2
Advertising planning
1
Argentina
1
Argentinien
1
Arzneimittel
1
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Austria
1
China
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Conference paper
1
Konferenzbeitrag
1
Language
All
English
18
Author
All
Diehl, Sandra
3
Mueller, Barbara
3
Terlutter, Ralf
2
Akaka, Melissa Archpru
1
Alden, Dana
1
Chan, Terri H.
1
Chang, Chingching
1
Cheung, Fanny S. L.
1
Costley, Carolyn
1
Cui, Geng
1
Dens, Nathalie
1
Gentry, James W.
1
Goos, Peter
1
Griffith, David A.
1
Han, Sangpil
1
Hofstede, Geert
1
House, Robert J.
1
Hung, Kineta
1
Hyun, Yong J.
1
Jeong, Yoojeong
1
Jun, Sunkyu
1
Jung, A-Reum
1
Khang, Hyoungkoo
1
Kim, Mi-Jeong
1
Koinig, Isabell
1
Koslow, Scott
1
Leung, Wing-fai
1
Li, Hairong
1
Liu, Hongyan
1
Lwin, May O.
1
Mirza, Hafiz
1
Mooij, Marieke K. de
1
Pelsmacker, Patrick de
1
Quigley, Narda R.
1
Rajabi, Mahdi
1
Shin, Sumin
1
Stanaland, Andrea J. S.
1
Sully De Luque, Mary F.
1
Taylor, Charles Raymond
1
Tse, Caleb H.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International Marketing Review
241
International marketing review
140
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
39
Marketing Intelligence & Planning
39
Journal of international consumer marketing
34
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
International journal of business and globalisation : IJBG
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Client following revisited : a study of transnational advertising agencies in China
Cheung, Fanny S. L.
;
Mirza, Hafiz
;
Leung, Wing-fai
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 593-628
Persistent link: https://www.econbiz.de/10003774825
Saved in:
2
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
3
Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
4
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
5
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
6
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
7
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
8
An integrated theory of global advertising : an application of the GMS theory
Zou, Shaoming
;
Volz, Yong Z.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10003944656
Saved in:
9
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
10
Insights from Project GLOBE : extending global advertising research through a contemporary framework
House, Robert J.
;
Quigley, Narda R.
;
Sully De Luque, Mary F.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 111-139
Persistent link: https://www.econbiz.de/10003944663
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
