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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
183
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182
Werbewirkung
148
Advertising effects
147
Consumer behaviour
86
Konsumentenverhalten
86
Internet marketing
65
Online-Marketing
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advertising
27
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Psychology of advertising
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Taylor, Charles Raymond
9
Eisend, Martin
8
Pelsmacker, Patrick de
7
Smit, Edith G.
7
Dens, Nathalie
6
Armstrong, Jon Scott
5
Cheong, Yunjae
5
Kim, Kihan
5
Mueller, Barbara
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Diehl, Sandra
4
Voorveld, Hilde
4
Wilcox, Gary B.
4
Bernritter, Stefan F.
3
Carlson, Les
3
Cauberghe, Veroline
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Hudders, Liselot
3
Huh, Jisu
3
Kwak, Hyokjin
3
Noort, Guda van
3
Okazaki, Shintaro
3
Puzakova, Marina
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
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Rossiter, John R.
3
Terlutter, Ralf
3
Uribe, Rodrigo
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Chingching
2
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2
Chang, Hua
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
1,514
Journal of business research : JBR
502
Springer eBook Collection
360
Journal of advertising research
358
Gabler Edition Wissenschaft
341
Springer eBook Collection / Business and Economics
334
Online Information Review
328
Research
258
Journal of retailing and consumer services
257
International journal of advertising : the review of marketing communications
250
Journal of marketing communications
238
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Europäische Hochschulschriften / 5
227
International journal of internet marketing and advertising : IJIMA
222
Journal of advertising : official publication of the American Academy of Advertising
214
Journal of Consumer Marketing
198
European Journal of Marketing
195
Lehrbuch
189
Journal of advertising
185
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
NBER working paper series
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Technological forecasting & social change : an international journal
141
Strategic Direction
137
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
132
Aslib Proceedings
131
Information economics and policy : IEP
128
Journal of promotion management : JPM
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Information systems research : ISR
121
Journal of marketing
120
MPRA Paper
120
CESifo working papers
116
Marketing Intelligence & Planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of promotion management : innovations in planning and applied research
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
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ECONIS (ZBW)
235
USB Cologne (EcoSocSci)
1
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1
Social influence model and electronic word of mouth : PC versus mobile
internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
2
Consumer attitudes and interactive digital
advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
3
Internet
media personality : scale development and
advertising
implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
4
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
7
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
8
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
9
Online
advertising
disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez
;
Hildebrand, Diogo
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
Saved in:
10
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
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