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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising
183
Werbung
182
Advertising effects
126
Werbewirkung
126
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
31
Online-Marketing
31
advertising
27
USA
24
United States
24
Gender
21
Geschlecht
21
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Children
15
Kinder
15
Psychology of advertising
13
Target group
13
Werbepsychologie
13
Zielgruppe
13
Advertising planning
11
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Werbeplanung
11
Computerspiel
9
Creativity
9
Emotion
9
Humor
9
Kreativität
9
Video game
9
Comparison
8
Product Placement
8
Product placement
8
Vergleich
8
Cultural identity
7
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186
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186
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5
Collection of articles of several authors
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English
186
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Eisend, Martin
8
Taylor, Charles Raymond
8
Armstrong, Jon Scott
5
Mueller, Barbara
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Dens, Nathalie
4
Diehl, Sandra
4
Pelsmacker, Patrick de
4
Smit, Edith G.
4
Wilcox, Gary B.
4
Carlson, Les
3
Chang, Chun-tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Kwak, Hyokjin
3
Puzakova, Marina
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Rossiter, John R.
3
Terlutter, Ralf
3
Yoon, Hye Jin
3
An, Soontae
2
Andras, Trina Larsen
2
Baek, Tae Hyun
2
Bernritter, Stefan F.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Chun-Tuan
2
Chang, Hua
2
Cheong, Yunjae
2
Choi, Sejung Marina
2
Dahlén, Micael
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
NBER working paper series
310
NBER Working Paper
262
Working paper / National Bureau of Economic Research, Inc.
258
Health care management review : HCM review
243
Journal of advertising research
235
Journal of business research : JBR
216
Journal of health economics
216
International journal of advertising : the review of marketing communications
211
International journal of hospitality management
209
Health care management science
203
European journal of operational research : EJOR
194
Journal of advertising
177
Journal of health organization and management
175
Journal of advertising : official publication of the American Academy of Advertising
170
Management science : journal of the Institute for Operations Research and the Management Sciences
156
SpringerLink / Bücher
155
Journal of marketing communications
150
European Journal of Marketing
142
Health affairs : at the intersection of health, health care, and policy
141
Health economics
140
Journal of Consumer Marketing
136
Krankenhausmanagement : Strategien, Konzepte, Methoden
112
Mathematica Policy Research Reports
110
Inquiry : a journal of health care organization, provision and financing
99
Health marketing quarterly
97
The European journal of health economics : HEPAC ; health economics in prevention and care
95
Applied economics
93
International journal of contemporary hospitality management
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
86
Young Consumers
83
Journal of marketing
78
Journal of historical research in marketing
71
Journal of retailing and consumer services
70
Discussion paper series / IZA
69
Marketing Science
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
65
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ECONIS (ZBW)
186
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186
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
3
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
4
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
5
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
6
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
7
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
8
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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