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Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
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Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
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The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo; Bang, Hae-kyong; Kim, Youngchan - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
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Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.; Krugman, Dean M. - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.; Kamal, Sara; Gangadharbatla, Harsha - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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Exploring cosmetics advertising in southern China : an investigation of Hong Kong and Shenzhen
Barnes, Bradley R.; Siu, Noel Y. M.; Yu, Qionglei; … - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 369-393
Persistent link: https://www.econbiz.de/10003853233