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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Effects of image and advertisi...
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Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
95
Konsumentenverhalten
95
Internet marketing
39
Online-Marketing
39
Brand image
32
Brand management
32
Markenführung
32
Markenimage
32
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Fernsehwerbung
17
Television advertising
17
Sponsoring
15
Sponsorship
15
Brand
14
Markenartikel
14
Social Web
14
Social web
14
Cognition
13
Kognition
13
Advertising planning
12
Emotion
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
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Pelsmacker, Patrick de
9
Dens, Nathalie
7
Smit, Edith G.
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Matthes, Jörg
4
Mueller, Barbara
4
Till, Brian
4
Bernritter, Stefan F.
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Dahlén, Micael
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Wilson, Rick T.
3
Yoo, Chan Yun
3
Yoon, Hye Jin
3
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Charry, Karine M.
2
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
1,133
Journal of retailing and consumer services
859
Journal of banking & finance
797
SpringerLink / Bücher
617
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
601
Die Bank
598
International journal of hospitality management
554
Industrial marketing management : the international journal for industrial and high-tech firms
481
Euromoney
426
NBER working paper series
362
The service industries journal
348
Applied economics
340
The journal of services marketing
319
Working paper / National Bureau of Economic Research, Inc.
297
IMF working papers
288
International journal of economics and financial issues : IJEFI
288
Europäische Hochschulschriften / 5
287
Tourism management : research, policies, practice
284
Journal of advertising research
281
NBER Working Paper
278
Psychology & marketing
276
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
275
Cogent business & management
274
Journal of Services Marketing
262
International journal of economics and finance
260
Journal of marketing communications
255
Journal of travel and tourism marketing
252
MPRA Paper
252
Journal of the Academy of Marketing Science
244
Journal of hospitality marketing & management
238
Journal of advertising : official publication of the American Academy of Advertising
237
Journal of financial stability
237
Applied economics letters
235
International journal of contemporary hospitality management
233
European journal of marketing : EJM
231
Finance research letters
231
European Journal of Marketing
226
Journal of strategic marketing
226
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
223
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ECONIS (ZBW)
220
USB Cologne (EcoSocSci)
1
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1
Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
Saved in:
2
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
3
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
5
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
6
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
7
Advertising effectiveness from a consumer perspective
Aitken, Robert
;
Gray, Brendan J.
;
Lawson, Robert
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 279-297
Persistent link: https://www.econbiz.de/10003792478
Saved in:
8
Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
Saved in:
9
The importance of product involvement for predicting advertising effectiveness among young people
Te'eni-Harari, Tali
;
Lehman-Wilzig, Sam N.
;
Lampert, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 203-229
Persistent link: https://www.econbiz.de/10003853182
Saved in:
10
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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