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The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan; Lee, Yu-kang - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
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Advertising strategies for charities : promoting consumers' donation of time versus money
Kim, Namin - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 707-724
Persistent link: https://www.econbiz.de/10010466395
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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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Hope across the seas : the role of emotions and risk propensity in medical tourism advertising
Kemp, Elyria; Williams, Kim H.; Porter, McDowell - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 621-640
Persistent link: https://www.econbiz.de/10011547670
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine; Geuens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 587-616
Persistent link: https://www.econbiz.de/10009349599