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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Balasubramanian, Siva Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
9
Advertising effects
4
Werbewirkung
4
Brand management
3
Markenführung
3
Product Placement
3
Product placement
3
Brand image
2
Internet marketing
2
Markenimage
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Beziehungsmarketing
1
Brand
1
Brand placement
1
Brand placement in fiction
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
Customer satisfaction
1
Digitale Dienste
1
Distribution channel
1
E-commerce
1
Electrical goods trade
1
Electronic Commerce
1
Elektrohandel
1
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Undetermined
2
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
Balasubramanian, Siva Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Dens, Nathalie
6
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
5
Matthes, Jörg
5
Naderer, Brigitte
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Hudders, Liselot
4
Kim, Kacy K.
4
Ko, Eunju
4
Luo, Xin
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ye, Qiang
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Bigné Alcañiz, J. Enrique
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
2
Chen, Charlie C.
2
Chen, Ming-Yi
2
Duff, Brittany R. L.
2
Eisend, Martin
2
Fang, Bin
2
Forsythe, Sandra
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
6
The journal of product & brand management
5
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Food policy : economics planning and politics of food and agriculture
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic commerce research and applications
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
7
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
Saved in:
8
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
9
Reader and author attitudes towards
brand
placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
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