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~isPartOf:"International journal of advertising : the review of marketing communications"
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Psychologie und Werbung
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Advertising
210
Werbung
210
Advertising effects
159
Werbewirkung
159
Consumer behaviour
123
Konsumentenverhalten
123
Internet marketing
81
Online-Marketing
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Social web
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Markenführung
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advertising
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persuasion knowledge
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Taylor, Charles Raymond
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Cho, Chang-Hoan
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Choi, Yung Kyun
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Eisend, Martin
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Hayes, Jameson L.
4
Kim, Kacy K.
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Bang, Hye Jin
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Bergkvist, Lars
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Ko, Eunju
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Lee, Jong-Ho
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Lou, Chen
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Naderer, Brigitte
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Poels, Karolien
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Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
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Beckert, Johannes
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Boutsouki, Christina
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International journal of advertising : the review of marketing communications
Journal of advertising research
241
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
74
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of promotion management : innovations in planning and applied research
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Working paper / National Bureau of Economic Research, Inc.
62
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Young consumers : insight and ideas for responsible marketers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
33
Advertising theory
31
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ECONIS (ZBW)
210
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1
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
4
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
5
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
6
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
7
Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum
;
Choi, Uiju
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
Saved in:
8
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
9
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
10
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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