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~isPartOf:"International journal of advertising : the review of marketing communications"
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Social Web
86
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Internet marketing
66
Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
55
Advertising
47
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47
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39
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25
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Choi, Yung Kyun
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
759
SpringerLink / Bücher
392
Industrial marketing management : the international journal for industrial and high-tech firms
330
Journal of retailing and consumer services
296
Technological forecasting & social change : an international journal
253
Journal of strategic marketing
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Journal of marketing management : MM
188
Journal of marketing communications
180
International journal of internet marketing and advertising : IJIMA
160
Journal of marketing
156
European journal of marketing : EJM
154
Springer eBook Collection
152
Information systems research : ISR
148
Journal of the Academy of Marketing Science
141
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Tourism management : research, policies, practice
132
Europäische Hochschulschriften / 5
131
Psychology & marketing
130
Journal of management information systems : JMIS
129
The journal of business & industrial marketing
129
Business horizons
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
126
The journal of brand management : an international journal
123
Marketing intelligence & planning
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
International journal of hospitality management
110
The journal of product & brand management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
99
Journal of advertising research
99
International journal of technology marketing : IJTMkt
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
International journal of business information systems : IJBIS
92
Journal of travel and tourism marketing
87
Asia Pacific journal of marketing and logistics
86
Electronic commerce research
83
Management information systems : mis quarterly
83
Gabler Edition Wissenschaft
82
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ECONIS (ZBW)
99
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1
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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6
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
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7
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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8
Fake news : when the dark side of persuasion takes over
Nyilasy, Greg
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 336-342
Persistent link: https://www.econbiz.de/10012200250
Saved in:
9
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
10
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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