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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
198
Werbewirkung
198
Consumer behaviour
153
Konsumentenverhalten
153
Internet marketing
91
Online-Marketing
91
Social Web
50
Social web
50
Brand management
49
Markenführung
49
Brand image
28
Markenimage
28
advertising
23
Psychology of advertising
17
Werbepsychologie
17
Brand
16
Markenartikel
16
persuasion knowledge
16
Emotion
15
social media
15
Luxury goods
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Luxusgüter
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Celebrity endorsement
13
Celebrity-Werbung
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Corporate Social Responsibility
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Corporate social responsibility
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Bibliometrics
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Bibliometrie
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Gender
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Geschlecht
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Personality psychology
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Persönlichkeitspsychologie
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Humor
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Product Placement
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Product placement
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250
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Taylor, Charles Raymond
9
Yoon, Sukki
7
Choi, Yung Kyun
6
Eisend, Martin
6
Matthes, Jörg
6
Naderer, Brigitte
6
Cho, Chang-Hoan
5
Kim, Kacy K.
5
Bang, Hye Jin
4
Choi, Dongwon
4
Hayes, Jameson L.
4
Hudders, Liselot
4
Ko, Eunju
4
Song, Ji Hee
4
Wojdynski, Bartosz W.
4
Wu, Linwan
4
Yoon, Hye Jin
4
Beckert, Johannes
3
Bergkvist, Lars
3
Boerman, Sophie C.
3
Dens, Nathalie
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
3
Huh, Jisu
3
Kang, Moon Young
3
Lee, Jong-Ho
3
Lou, Chen
3
Pelsmacker, Patrick de
3
Poels, Karolien
3
Rosengren, Sara
3
Septianto, Felix
3
Spielvogel, Ines
3
Teng, Lefa
3
Wen, Taylor Jing
3
Youn, Seounmi
3
Boutsouki, Christina
2
Breves, Priska
2
Buijzen, Moniek
2
Cheong, Yunjae
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International journal of advertising : the review of marketing communications
Economisch statistische berichten : ESB
2,005
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
508
Journal of advertising research
449
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SEO-rapport
402
Journal of business research : JBR
321
Discussion paper series / IZA
318
Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
281
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
Tinbergen Institute Discussion Paper
240
Journal of marketing communications
232
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
204
CPB discussion paper
194
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
IZA Discussion Papers
191
IZA Discussion Paper
187
Journal of advertising
183
Tijdschrift voor politieke ekonomie
177
Journal of promotion management : JPM
161
Applied economics
157
NBER working paper series
152
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
CPB document
145
Discussion paper / Centre for Economic Policy Research
145
European Journal of Marketing
145
Psychology & marketing
143
Tinbergen Institute research series
137
Discussion paper / Central Bureau voor de Statistiek
136
Journal of Consumer Marketing
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Research memoranda / Central Planning Bureau
131
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ECONIS (ZBW)
250
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1
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
2
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
3
A first step in unraveling synced
advertising
effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
4
The effects of sponsorship disclosures,
advertising
knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
5
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
6
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
7
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
8
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
9
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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