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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 39 (2020) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
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Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars - In: International journal of advertising : the review of … 40 (2021) 2, pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - In: International journal of advertising : the review of … 41 (2022) 3, pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, … - In: International journal of advertising : the review of … 41 (2022) 4, pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O. - In: International journal of advertising : the review of … 38 (2019) 1, pp. 67-96
Persistent link: https://www.econbiz.de/10012200204