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Evolution of social media and consumer behaviour changes in tourism destination promotion
Lo Presti, Olga; Raj, Razaq - In: International journal of business and globalisation : IJBG 12 (2014) 3, pp. 358-368
Persistent link: https://www.econbiz.de/10010393809
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Social media channels : the factors that influence the behavioural intention of customers
Ramadani, Veland; Demiri, Amir; Saiti-Demiri, Samije - In: International journal of business and globalisation : IJBG 12 (2014) 3, pp. 297-314
Persistent link: https://www.econbiz.de/10010393812
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Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti; Loura, Indu - In: International journal of business and globalisation : IJBG 30 (2022) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
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The extent of use of social media networks by the female entrepreneurs in Jordan : empirical study
Al-Dmour, Rand H.; Abuhammad, Hadeel - In: International journal of business and globalisation : IJBG 29 (2021) 3, pp. 406-427
Persistent link: https://www.econbiz.de/10012668986
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The use of social media by journalists : guidelines for public relations practioners
Żbikowska, Agnieszka - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10011687625
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Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
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Managing internet usage in Palestinian private sector environment
Jaber, Rania Yaser - In: International journal of business and globalisation : IJBG 16 (2016) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10011617230
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia; Cheung, Jenny; Wu, Xiangran - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
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Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha; Sinha, Neena; Gupta, Manali - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785