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Market basket analysis : data mining application in Indian retailing
Hemalatha, M. - In: International journal of business information systems : … 10 (2012) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10009550115
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Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; … - In: International journal of business information systems : … 9 (2012) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009487405
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A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Chen, Lisa Y. - In: International journal of business information systems : … 9 (2012) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10009487842
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The impact of market orientation strategy on performance of commercial banks in Jordan
Al-Hawary, Sulieman Ibraheem Shelash; Al-hawajreh, … - In: International journal of business information systems : … 14 (2013) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10010205071
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The role of internal marketing orientation and organisational citizenship behaviour on performance : testing the moderating role of business intelligence
Sadeghzadeh, Ali; Rostamzadeh, Reza - In: International journal of business information systems : … 37 (2021) 4, pp. 491-504
Persistent link: https://www.econbiz.de/10012612764
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Summarising customer online reviews using a new text mining approach
AleEbrahim, Neda; Fathian, Mohammad - In: International journal of business information systems : … 13 (2013) 3, pp. 343-358
Persistent link: https://www.econbiz.de/10009776147
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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An empirical verification of the proposed distributor marketing intelligence system model
Arumugam, Thangaraja; Sanjeev, M. A.; Mathai, Renju K.; … - In: International journal of business information systems : … 45 (2024) 4, pp. 454-473
Persistent link: https://www.econbiz.de/10015061808