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SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
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Social media practices in Indonesian SMEs
Dirgiatmo, Yong; Abdullah, Zarifah; Raja Haslinda Raja … - In: International journal of business information systems : … 35 (2020) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10012312903
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An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir; Li, Vivien - In: International journal of business information systems : … 41 (2022) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
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Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas; Nanda, Pooja - In: International journal of business information systems : … 44 (2023) 2, pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
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Understanding digital marketing adoption by start-up companies in India : through an integrated technology acceptance model and theory of planned behaviour framework
Sharma, Sarika - In: International journal of business information systems : … 46 (2024) 4, pp. 435-459
Persistent link: https://www.econbiz.de/10015061849
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A business model for mobile commerce applications using multimedia messaging service
Samanta, Swadesh Kumar; Woods, John; Ghanbari, Mohammed - In: International journal of business information systems : … 5 (2010) 4, pp. 418-439
Persistent link: https://www.econbiz.de/10003991148
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Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; … - In: International journal of business information systems : … 9 (2012) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009487405
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A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Chen, Lisa Y. - In: International journal of business information systems : … 9 (2012) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10009487842
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Understanding "likers" on facebook : differences between customer and non-customer situations
Bunker, Matthew P.; Rajendran, K. N.; Corbin, Steven B.; … - In: International journal of business information systems : … 12 (2013) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10009721996
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The competitiveness of CSR communication strategy in social media
Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011520245