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A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products
Jolhe, Dhananjay A.; Babu, A. Subash - In: International journal of business innovation and research 8 (2014) 6, pp. 634-670
Persistent link: https://www.econbiz.de/10011290116
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Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk
Nguyen, Phuong V.; Le, Hoang M. P. T.; Tran, Khoa T. - In: International journal of business innovation and research 19 (2019) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10012098716
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Perceived quality of mobile cell phones : an initiative to develop local product
Siringoringo, Hotniar; Thaeras, Heidy Olivia - In: International journal of business innovation and research 15 (2018) 3, pp. 320-339
Persistent link: https://www.econbiz.de/10011954653
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Segmentation of Indian shoppers based on store attributes
Hemalatha, M.; Sivakumar, V. J.; Jayakumar, G. S. David Sam - In: International journal of business innovation and research 3 (2009) 6, pp. 651-669
Persistent link: https://www.econbiz.de/10003892040
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Modelling clearance sales shopping behaviour
Hemalatha, M.; Sivakumar, V. J.; Narayanan, A. G. V. - In: International journal of business innovation and research 4 (2010) 5, pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
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Motivators and decisional influencers of online shopping
Rishi, Bikramjit - In: International journal of business innovation and research 4 (2010) 3, pp. 195-209
Persistent link: https://www.econbiz.de/10003983661
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Exploring the impact of corporate social responsibility on consumer behaviour in India
Mishra, Sita - In: International journal of business innovation and research 6 (2012) 4, pp. 401-417
Persistent link: https://www.econbiz.de/10009579265
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Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
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An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Mishra, Sita - In: International journal of business innovation and research 9 (2015) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011545411
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An empirical approach to customer perception of mobile banking in Indian scenario
Ali, Sadia Samar; Kaur, Rajbir - In: International journal of business innovation and research 9 (2015) 3, pp. 272-294
Persistent link: https://www.econbiz.de/10011538044