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~isPartOf:"International journal of consumer studies"
~subject:"Advertising effects"
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Advertising effects
Advertising
24
Werbung
24
Consumer behaviour
16
Konsumentenverhalten
16
Werbewirkung
16
Children
8
Kinder
8
Target group
6
Zielgruppe
6
Brand image
4
Brand management
4
Internet marketing
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Markenführung
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Markenimage
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advertising
4
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children
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2
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16
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Aitken, Robert
2
Robertson, Kirsten
2
Thyne, Maree
2
Watkins, Leah
2
Ahn, Jungsun
1
Aparicio-Valverde, Mireia
1
Aytimur, Hilal
1
Chang, Yaping
1
Costa Filho, Murilo Carrazedo
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
Grunert, Klaus G.
1
Hernandez, José Mauro da Costa
1
Herrando, Carolina
1
Hong, Yangsun
1
Huo, Jiale
1
Kim, Hyuksoo
1
Kowalczyk, Christine M.
1
Laroche, Michel
1
Lee, Doohwang
1
Lee, Ki-young
1
Li, Hongxiu
1
Li, Rong
1
Li, Xinlan
1
Lin, Yanqing
1
Loebnitz, Natascha
1
Mahadevan, Kala
1
Mar Pàmies, Maria del
1
Martín de Hoyos, María José
1
Pinho, José Carlos
1
Punjani, Krunal K.
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Ravi Kumar, V. V.
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Richard, Marie-Odile
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Ryan, Gerard
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Sigirci, Ozge
1
Soares, Ana Maria
1
Stafford, Marla Royne
1
Strano, Maria Paula Veronezi
1
Van de Sompel, Dieneke
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Vermeir, Iris
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International journal of consumer studies
International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
38
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
16
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1
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16
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Public and parental perceptions of and concerns with
advertising
to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
3
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
4
Response to
advertising
on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
5
A content analysis of television food
advertising
to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
6
Let us be realistic : the impact of perceived brand authenticity and
advertising
image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
7
The influence of source attractiveness on self-perception and
advertising
effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
8
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
9
How intervention can empower children as consumers in dealing with
advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
10
Exploring the influence of mothers' attitudes toward
advertising
on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
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