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Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol; Mohan, Bijuna C. - In: International journal of consumer studies 47 (2023) 5, pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
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How do social media influencers inspire consumers' purchase decisions? : the mediating role of parasocial relationships
Ashraf, Arif; Hameed, Irfan; Saeed, S. Amir - In: International journal of consumer studies 47 (2023) 4, pp. 1416-1433
Persistent link: https://www.econbiz.de/10014326010
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing; Long, Chengzhi; Liu, Bo - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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Massive open online courses and consumer goals
Howarth, Jason; D'Alessandro, Steven; Johnson, Lester W.; … - In: International journal of consumer studies 46 (2022) 3, pp. 994-1015
Persistent link: https://www.econbiz.de/10013177051
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Consumers' interest in learning about cooking : the influenceof age, gender and education
Worsley, Anthony; Wang, Wei Chun; Ismail, Sinem; … - In: International journal of consumer studies 38 (2014) 3, pp. 258-264
Persistent link: https://www.econbiz.de/10010381455