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Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing; Long, Chengzhi; Liu, Bo - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
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Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: International journal of consumer studies 47 (2023) 4, pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy; Pradhan, Debasis; Swani, Kunal - In: International journal of consumer studies 46 (2022) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634