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~isPartOf:"International journal of consumer studies"
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Brand
26
Consumer behaviour
26
Konsumentenverhalten
26
Markenartikel
26
Brand image
25
Brand management
25
Markenführung
25
Markenimage
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brand loyalty
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International journal of consumer studies
The journal of brand management : an international journal
295
Journal of business research : JBR
284
The journal of product & brand management
200
Journal of retailing and consumer services
167
Economics Papers from University Paris Dauphine
87
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
SpringerLink / Bücher
62
MPRA Paper
53
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
NBER working paper series
45
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of the Academy of Marketing Science
36
International journal of hospitality management
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing : ZFP ; journal of research and management
34
Cogent business & management
33
Journal of international consumer marketing
33
CESifo Working Paper
32
European journal of marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
CESifo working papers
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
28
Journal of retailing
28
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ECONIS (ZBW)
27
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1
The relationship between electronic word of mouth and
brand
: a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
2
Brand
switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina
;
Dibb, Sally
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
Saved in:
3
Effects of social responsibility labelling and
brand
on willingness to pay for apparel
Hustvedt, Gwendolyn
;
Bernard, John C.
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
Saved in:
4
Consumers' preferences for private and national
brand
food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
5
What's in a name? : the effect of a
brand
name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
6
Relationships among consumer vanity, gender,
brand
sensitivity,
brand
consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Saved in:
7
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
8
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
9
The role of nostalgic
brand
positioning in capturing
brand
equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
10
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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