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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha; Pandey, Vidushi - In: International journal of consumer studies 48 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
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Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
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Netnographic inquiry and new translocal sites of the social
Rokka, Joonas - In: International journal of consumer studies 34 (2010) 4, pp. 381-387
Persistent link: https://www.econbiz.de/10003997147
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Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya; Çadırcı, Tuğçe Ozansoy - In: International journal of consumer studies 46 (2022) 5, pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985