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Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa; Apaolaza, Vanessa; Hartmann, … - In: International journal of consumer studies 47 (2023) 5, pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat; Tata, Sai Vijay - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
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Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
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Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
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Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398