Narrow search
Showing 1 - 10 of 774
Cover Image
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Cover Image
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Cover Image
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Cover Image
How does social density influence consumer subjective well-being under high environmental uncertainty?
Wu, Linwan; Zhang, Chi - In: International journal of consumer studies 48 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014465704
Cover Image
Mediated communication of "sustainbale consumption" in the alternative media : a case study exploring a message framing strategy
Kolandai-Matchett, Komathi - In: International journal of consumer studies 33 (2009) 2, pp. 113-125
Persistent link: https://www.econbiz.de/10003834203
Cover Image
Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M. - In: International journal of consumer studies 34 (2010) 3, pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
Cover Image
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Cover Image
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Cover Image
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Cover Image
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097