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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
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Customer retention in sports organization marketing : examining the impact of team identification and satisfaction with team performance
Gray, Gordon T.; Wert-Gray, Stacia - In: International journal of consumer studies 36 (2012) 3, pp. 275-281
Persistent link: https://www.econbiz.de/10009554388
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Drivers of organic food purchase intentions in mainland China : evaluating potential customers' attitudes, demographics and segmentation
Chen, Jue; Lobo, Antonio; Rejendran, Natalia - In: International journal of consumer studies 38 (2014) 4, pp. 346-356
Persistent link: https://www.econbiz.de/10010406631
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina; Martín de Hoyos, María José - In: International journal of consumer studies 46 (2022) 6, pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
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Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy - In: International journal of consumer studies 46 (2022) 4, pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
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Up in smoke : demarketing and consumer smoking cessation
White, Christopher J.; Thomas, Harrison - In: International journal of consumer studies 40 (2016) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10011539779
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Who buys from farmers' markets and farm shops : the case of Germany
Bavorová, Miroslava; Unay-Gailhard, Ilkay; Lehberger, Mira - In: International journal of consumer studies 40 (2016) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10011539816
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Effects of institutions on ecological attitudes and behaviour of consumers in a developing Asian country : the case of the Philippines
Martinez, Carmelita P.; Castaneda, Marigold G.; Marte, … - In: International journal of consumer studies 39 (2015) 6, pp. 575-585
Persistent link: https://www.econbiz.de/10011418902