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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda; Gürhan-Canli, Zeynep - In: International journal of consumer studies 48 (2024) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad; Ishaq, Muhammad Ishtiaq; Iqbal, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
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Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie; Kim, Soyoung - In: International journal of consumer studies 34 (2010) 6, pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
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Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn; Bernard, John C. - In: International journal of consumer studies 34 (2010) 6, pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
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What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848