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What you get is not what you saw : exploring the impacts of misleading hotel website photos

Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319

Persistent link: https://www.econbiz.de/10011403354

Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084

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The cyclical effect of advertising : is reducing restaurant advertising appropriate in periods of economic contraction?

Park, Kwangmin; Jang, SoCheong Shawn - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1386-1408

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A model of a patron's innovativeness formation toward a chain restaurant brand

Hyun, Sean Sunghyup; Han, Heesup - In: International journal of contemporary hospitality management 24 (2012) 2, pp. 175-199

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Revisiting the carry-over effects of advertising in franchise industries

Park, Kwangmin; Jang, Soocheong - In: International journal of contemporary hospitality management 28 (2016) 4, pp. 785-800

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Heuristic evaluation of healthy menus : examining the effect of brand image congruity

Jeong, EunHa; Jang, Soocheong - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2514-2534

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Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes

Kim, Sung-Bum; Kim, Kathleen Jeehyae; Kim, Dae-Young - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2473-2492

Persistent link: https://www.econbiz.de/10011641546

The best match-up of airline advertising endorsement and flight safety message

Kim, Seongseop; Wang, Kuo-Ching; Jhu, Wan-Ting; Gao, Yang - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2533-2552

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Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?

Kim, Heewon; Jang, Soocheong - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2359-2378

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Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?

Zhang, Xingyi; Jeong, EunHa; Shao, Xiaolong; Jang, Soocheong - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3216-3234

Persistent link: https://www.econbiz.de/10014334291