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Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng; Wu, Ting; Teng, Huei-chun; Liu, Yu-shuan - In: International journal of contemporary hospitality management 24 (2012) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
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Chain restaurant patrons' well-being perception and dining intentions : the moderating role of involvement
Kim, Insin; Joen, Sang Mi; Hyun, Sunghyup Sean - In: International journal of contemporary hospitality management 24 (2012) 3, pp. 402-429
Persistent link: https://www.econbiz.de/10009545480
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Hotel brand portfolio strategy
Wang, Yao-chin; Chung, Yeasun - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 561-584
Persistent link: https://www.econbiz.de/10011326585
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Evaluation of co-branded hotels in the Taiwanese market : the role of brand familiarity and brand fit
Lin, Yi-chin - In: International journal of contemporary hospitality management 25 (2013) 3, pp. 346-364
Persistent link: https://www.econbiz.de/10009730485
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How can mega events and ecological orientation improve city brand attitudes?
Marin-Aguilar, Jose T.; Vila-López, Natalia - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10010387382
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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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How to influence hospitality employee perceptions on hotel brand performance?
Cheung, Catherine; Kong, Haiyan; Song, Haiyan - In: International journal of contemporary hospitality management 26 (2014) 8, pp. 1162-1178
Persistent link: https://www.econbiz.de/10010467939
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
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Effects of co-branding in the theme park industry : a preliminary study
Cornelis, Pieter C. M. - In: International journal of contemporary hospitality management 22 (2010) 6, pp. 775-796
Persistent link: https://www.econbiz.de/10008749360
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408