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Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
Mokha, Anupreet Kaur; Surya, Pushpender Kumar - In: International journal of electronic customer … 14 (2024) 2, pp. 103-127
Persistent link: https://www.econbiz.de/10015064307
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Customer relationship management strategy and firm performance: an empirical study
Hou, Jia-jeng; Tu, Hill Hung-jen - In: International journal of electronic customer … 2 (2008) 4, pp. 364-375
Persistent link: https://www.econbiz.de/10003787132
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Utilisation of CRM and its impact on sales performance : a study of sales professionals working in a virtual environment
Rodriguez, Michael; Yim, Frederick - In: International journal of electronic customer … 5 (2011) 3/4, pp. 203-219
Persistent link: https://www.econbiz.de/10009489262
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M. - In: International journal of electronic customer … 6 (2012) 3/4, pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approach
Shapouri, Fatemeh; Keramati, Abbas - In: International journal of electronic customer … 9 (2015) 2/3, pp. 175-188
Persistent link: https://www.econbiz.de/10011586457
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Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Yang, Limao; Tian, Ding; Tang, Xuan - In: International journal of electronic customer … 2 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003772115
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Internal service branding : exploring the perception 'gap' in India's banking sector
Srinivasan, Vikram - In: International journal of electronic customer … 4 (2010) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10008839595
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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Examining the role of user experience with branded apps in continuance use intention
Mirmehdi, Seyed Mehdi - In: International journal of electronic customer … 13 (2021) 1, pp. 81-97
Persistent link: https://www.econbiz.de/10012598025