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Aligning customer knowledge management tools with business strategy
Al-Busaidi, Kamla Ali - In: International journal of electronic customer … 7 (2013) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10010395820
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Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi; Agarwal, Ruchi - In: International journal of electronic customer … 3 (2009) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
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An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Namvar, Morteza; Khakabimamaghani, Sahand; Gholamian, … - In: International journal of electronic customer … 5 (2011) 3/4, pp. 220-235
Persistent link: https://www.econbiz.de/10009489261
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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The role of customer experience in the formation of customer engagement in the retail banking industry : mediation and moderation analysis
Chepur, Jyothi; Bellamkonda, Raja Shekhar - In: International journal of electronic customer … 13 (2022) 4, pp. 357-387
Persistent link: https://www.econbiz.de/10014309491
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An empirical investigation of customer satisfaction with multi channel banking
Jham, Vimi - In: International journal of electronic customer … 3 (2009) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10003850219
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran; Ford, John B.; Raajpoot, Nusser - In: International journal of electronic customer … 13 (2022) 3, pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090